PPRD: Current Issues, Celebritie Fashion Ranges

More and more celebrities are using their name to launch their 'own' fashion label which I personally feel like it is making it harder and harder for people who have wanted to be in the fashion industry for all their lives and have trained and studied hard for it.
Here are some links to some celeb lines;

http://www.topshop.com/webapp/wcs/stores/servlet/StaticPageDisplay?catalogId=33057&storeId=12556&brdcrmb_trail=&identifier=ts2-kate-moss-aw10

http://www.victoriabeckham.com/dresses/

http://www.fredperry.com/women/amy-winehouse-landing/

Of course it is a very clever move by companies, such as Topshop, because young girls look at celebrities and want to wear what they are wearing so get the right celeb and you can make a lot of money. New, upcoming pop star Jessie J has spoken out saying that she wouldn't mind to release a fashion range and she loves fashion.The companies claim they have "full control" but I'm personally not sure about that one, I think it just means that the celeb can add one more thing to their line of 'talents'

http://www.independent.co.uk/news/uk/this-britain/why-the-high-street-is-being-swamped-by-celebrity-clothing-ranges-443467.html

Above is an article from the Independent taken from 2007 talking about the launch of Kate Moss' fashion range and how we could expect more and more celebrities to be doing their own ranges as they become a brand.

I really respect Stella McCartney because she wanted to be a fashion designer and with her dad being the famous Beatles member, Paul McCartney she could of easily launched herself by her dad's name. However, Paul McCartney wanted his children to live normal lives and not live of his fame so Stella worked hard for her dream. She did internships, studied and genuinely worked and it paid of.

I think if more celebrities want to complete 'their lifelong dream' to do a fashion range they need to work hard for it and even study because otherwise the fashion industry will be swamped with celebrities names and not real talent. It's hard work doing fashion, although most people think it's a lot of cutting, sticking and making pretty dresses, and talented people should get the recognition they deserve.