When we first got given this brief I was really confused by it but thanks to today's exercise my head is slowly coming around to the idea so hopefully I can start to think about what role new media techniques play in promoting and exhibiting fashion.
http://www.channel4.com/programmes/mary-portas-secret-shopper/4od#3153701
Everyone needs to watch this episode! It may look like it has nothing to do with new media but trust me...and if you don't find it useful it is just well worth the watch. Mary Portas really understands and knows what she is on about so if she tells you to do something listen. It proves that if we learn how to use new media, like social networking, properly it can really work to our advantage.
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